How apartments.com makes money?

@paolo.leuschke 

Apartments.com makes money through various sources such as:

1. Advertising Fees: Property owners and managers pay apartments.com to advertise their rental properties on the website. These fees can be based on a pay-per-click model, cost-per-lead model, or cost-per-listing model.
2. Featured Listings: Apartments.com offers property owners the option to have their listings featured prominently on the website for increased visibility. Property owners pay a higher fee for this premium placement.
3. Property Management Software: Apartments.com offers property management software called "CoStar Property Management" that enables property owners and managers to streamline their operations. They generate revenue by licensing this software to clients.
4. Advertising Partnerships: Apartments.com partners with other companies and allows them to advertise on their platform. These partnerships could be in the form of display ads, sponsored content, or targeted advertising.
5. Lead Generation: Apartments.com also generates revenue by providing leads to property managers. When a potential renter expresses interest in a property, apartments.com may charge a fee for connecting the lead with the property manager.
6. Data Sales: Apartments.com possesses a vast amount of data about the rental market, including information about rental prices, vacancy rates, and demographics. They may sell this data to interested parties, such as real estate developers, market researchers, or investors.

Overall, apartments.com primarily generates revenue by charging property owners and managers for advertising and promoting their rental properties on the website.