How does American Express collaborate with local businesses to offer unique cardholder experiences?

@gabriel.kutch 

American Express collaborates with local businesses to offer unique cardholder experiences through its Global Dining Program and Shop Small Program.

1. Global Dining Program: American Express partners with renowned restaurants and celebrity chefs around the world to offer exclusive benefits to its cardholders. Cardholders can enjoy complimentary dishes, chef meet-and-greets, or priority reservations at participating restaurants. This collaboration creates unique dining experiences for American Express cardholders, allowing them to access exclusive events and offers.
2. Shop Small Program: American Express actively promotes local businesses through its Shop Small Program. Cardholders are encouraged to support small businesses by shopping at participating merchants. American Express often offers incentives such as credits or discounts for shopping at these businesses. This collaboration encourages cardholders to discover local establishments and fosters partnerships with small businesses within their communities.

Additionally, American Express collaborates with local events and festivals to enhance cardholder experiences. They may provide access to exclusive lounges or VIP experiences at popular events, creating unique opportunities for cardholders to enjoy. By partnering with these events, American Express aims to provide memorable experiences for its cardholders.

Overall, American Express collaborates with local businesses to curate special offers and experiences that promote their brand and build customer loyalty. These collaborations not only benefit American Express cardholders by offering exclusive perks, but also support local businesses by driving foot traffic and sales.