Fiverr makes money from advertising through promoting services and listings on its platform. Here are a few ways they generate revenue from advertising:
- Promoted Gigs: Fiverr offers a feature called "Promoted Gigs" where sellers can pay to boost their gig visibility and appear higher in search results. Sellers bid on keywords, and when a user searches for those terms, the promoted gigs are displayed prominently, increasing the chances of being hired.
- Fiverr Ads: Fiverr offers advertising options directly to sellers to promote their gigs through paid advertisements across various online channels. Sellers can create ads with Fiverr's ad creator tool and target specific audiences to increase exposure and attract potential buyers.
- Featured Gigs and Categories: Fiverr allows sellers to pay for extra visibility by featuring their gigs in relevant categories or on the Fiverr homepage. This helps them stand out a**** the vast number of gigs available, increasing the likelihood of attracting buyers.
- Fiverr Affiliates: Fiverr has an affiliate program that allows individuals or websites to earn a commission by referring new buyers or sellers to the platform. Affiliates receive a percentage of the revenue generated from those referrals.
These advertising methods help Fiverr generate revenue by charging sellers for additional promotion and increasing the overall visibility of gigs on their platform.