Realtor.com makes money through various revenue streams, primarily from advertising and subscriptions. Here are some key ways the platform generates revenue:
- Advertising: Realtor.com offers advertising opportunities for real estate agents, brokers, and other industry professionals. These advertisers pay to showcase their listings, promote their services, and increase their visibility on the website.
- Lead Generation: Realtor.com generates leads for real estate professionals by offering paid advertising options. Agents can purchase leads from potential homebuyers or sellers who have expressed interest in a particular property or service.
- Premier Agent Program: The Premier Agent program is an advertising solution that connects real estate professionals with potential home buyers and sellers. Agents pay a fee to enhance their profile, get priority listing placements, and receive leads.
- Data Sales: Realtor.com also sells real estate data to various entities, such as data research firms, financial institutions, and market analysts. This data can be used for market research, trend analysis, and other purposes.
- Partnership and Affiliates: The company forms partnerships and affiliations with various businesses in the real estate industry. This includes mortgage lenders, insurance providers, home improvement companies, and more. These partnerships often involve revenue-sharing or commission-based models.
It's important to note that while Realtor.com primarily generates revenue through these channels, it may also have other revenue-generating strategies or partnerships specific to its operations.