How to configure email marketing in Shopify?

@matteo.zboncak 

To configure email marketing in Shopify, follow these steps:

1. Go to your Shopify admin dashboard and click on "Marketing" in the sidebar.
2. Click on "Email" to access the email marketing section.
3. In the "Email marketing subscription" section, click on "Add an email subscriber popup" or "Add a page".
4. Customize the content and design of the popup or page to collect email addresses from your customers. You can add incentives like discounts or exclusive offers to encourage sign-ups.
5. Click on "Save form" once you finish customizing.
6. In the "Email templates" section, click on "Create email template" to design your email campaigns.
7. Choose a layout that suits your needs, and customize it by adding your logo, images, text, and products.
8. Fill in the subject line and the preview text for your email.
9. Click on "Save template" to save your changes.
10. Under the "Email campaigns" section, click on "Create email campaign" to start building your email campaigns.
11. Choose the template you created earlier and define the recipients. You can choose specific customer segments or send it to all subscribers.
12. Customize the email content using the drag-and-drop editor. You can add images, products, and dynamic content.
13. Preview your email to see how it will look to your subscribers.
14. Set the email delivery time and date, and click on "Schedule campaign" or "Send campaign" to send it immediately.
15. Shopify also provides reports and analytics to track the performance of your email campaigns. You can access this information in the "Reports" section.

By following these steps, you will be able to configure and run email marketing campaigns in Shopify to engage and retain your customers.