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Earnings persistence refers to the degree to which a company's earnings can be sustained or replicated in the future. It is a measure of the stability or consistency of a company's earnings over time. High earnings persistence indicates that a company is able to generate consistent profits and that its earnings are less volatile or prone to fluctuation. On the other hand, low earnings persistence suggests that a company's earnings are more unpredictable and may vary significantly from period to period. Investors often look for companies with high earnings persistence as it indicates a more reliable and sustainable business model.