What is the concept of gross margin in accounting?

@jaron 

Gross margin in accounting refers to the percentage of revenue remaining after subtracting the cost of goods sold (COGS) or direct costs associated with producing or delivering the goods or services sold by a company. It is a measure of profitability that helps evaluate the efficiency of a business's production process and pricing strategy.

Gross margin is calculated using the following formula: Gross Margin = (Revenue - COGS) / Revenue * 100

By deducting the cost of goods sold from the revenue, the gross margin highlights the amount available to cover overhead costs and generate a profit. It represents the contribution towards the fixed costs and operating expenses, such as salaries, rent, and marketing, before considering other non-operating or financial items.

Gross margin is crucial for businesses as it helps assess their pricing decisions and cost management strategies. A higher gross margin indicates that a company is efficiently managing its direct costs and generating more profit from each unit sold. Conversely, a lower gross margin may suggest the need to review pricing, supplier contracts, or production processes to enhance profitability.

Comparing gross margins across different periods or with industry benchmarks allows businesses to evaluate their performance and ascertain their competitive position. It also helps investors, lenders, and stakeholders understand a company's profitability and financial stability.